Branding Techniques

There’s nothing quite like finding the perfect canvas to promote your brand. Luckily for you, as leaders in the branding and printing industry, our team of experts, combined with our extensive tech and top-quality products, could be the solution you’re looking for when it comes to getting your brand out there. Here are just some of the printing and branding techniques we have at our fingertips.


Embroidery is the art of decorating fabric with designs stitched in strands of thread. Driven by computers that read digitized embroidery files, embroidery machines automatically create a design on the product in the form of the logo that is input into the machine.

Classic decoration technique

Creates a high-value look

Suitable for both flat and irregular surfaces

Allows single and multi-colour branding

Logos can be embroidered in up to 9 different thread colours

Heat Transfer Print

This branding process is mainly used where the logo is too intricate for screen printing since a digital print allows for more colour and greater detail. A digital image is printed onto the product in the required position.

The product is then placed in a heat press and the heat from the press melts the adhesive backing on the vinyl merging it with the fabric.

Heat transfer may affect the flexibility of the product because the logo is not cut out.

Only white vinyl can be used for this process and given that this is a CMYK process we are unable to print white or metallic colours

Screen Print

Screen Printing is the process whereby a logo is exposed onto a mesh screen, with the blank areas coated with an impermeable substance. Ink is then placed onto the screen and a squeegee pushes the ink through the screen in the areas where the logo has been imposed. Colours are printed one at a time so accurate registration is essential.

Cost-effective solution for larger quantities

Provides excellent coverage and is especially good for large and bold logos

Ideal for bags and t-shirts but can also be used for umbrellas, coolers and smaller items like notebooks and folders

Allows single and multi-colour branding (up to 6 colours)